THE GLOBAL CAREER ACCELERATOR

Digital Marketing

Add hands-on Digital Marketing experience to your resume and open up a world of opportunities.

Gain valuable exposure and experience with leading companies

An Investment in You

Session Dates

Spring: January 11, 2027 to April 30, 2027

Course Code(s) for The Global Career Accelerator*

• FSE 294 / FSE 394 | 6 Credits (Engineering Elective - FSE)
• IDS 294 / IDS 394 | 6 Credits (Elective - CISA)
• SAO 294 / SAO 394 | 6 Credits (General Elective - SAO)
• WPC 294 / WPC 394 | 6 Credits (Business Elective - WPC)

Benefits of The Global Career Accelerator

  • Get 4 certifications and verified skills for your resume
  • Unlock access to an exclusive career network
  • Build a portfolio of real-world experience with industry-leading companies
  • Access to coaching and networking events with industry professionals

Transparent Costs

6 ASU credits

of your ASU tuition at your residential rate. See cost details: here.

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*Please note: You should select the enrollment option that best suits your major, and use the same enrollment prefix for both parts. (i.e.: if you choose SAO 294, select SAO 394).

For Barrett Honors College students, this program automatically applies for honor credit!

Ecommerce Marketing with Shopify

  • Design and build an online store.
  • Find, attract and engage a worldwide audience through digital marketing best practices.
  • Learn how to turn a profit by increasing conversion rates through A/B testing.
  • Receive a Ecommerce Specialist Shopify project certification for your resume and LinkedIn.

Customer Acquisition

  • Accelerate your career with marketing skills.
  • Build a portfolio of Google and Meta Ad campaigns with behavior and demographic targeting.
  • Learn social media tactics to build brand presence on Instagram and TikTok.
  • Receive a Social Media charity:water project certification for your resume and LinkedIn.

Teamwork Competency Skills

  • Build your emotional intelligence skillset.
  • Develop listening skills that manage bias.
  • Receive an Teamwork Skills certification for LinkedIn.
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Earn Certifications Upon Completion

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Brand Project Spotlight

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You'll step into an exciting Digital Marketing project for Charity: Water, a frontrunner in the global mission of ensuring clean water for all:


  • Devise a brand and content strategy aimed at engaging younger audiences.
  • Plan and roll out a captivating marketing campaign.
  • Craft compelling content across diverse platforms such as Instagram, Google Ads, and TikTok.
  • Present your marketing plan and articulate the strategic choices you made.

How can
marketing skills apply to your major?

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Social Media Strategist

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Business Owner

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Sports Marketer

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Creative Director

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Management Consultant

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HEAD OF MARKETING

Rita Cidre, MBA

Trilingual, a published author, featured entrepreneur on Remezcla and Buzzfeed, and an award-winning instructor. Rita has worked as a marketing leader for NPR, Time Inc. and Zillow, crafting stories that help people feel a strong sense of connection with a product or brand.

Work with professionals
committed to your success.

Registration is now open.

Get real-world experience and industry certifications, all while earning credit this term.

You’ll be supported every step of the way.

Teaching Team

Your teaching team is here to support and mentor you through your experience. Attend Drop-In Hours with the team to ask questions and connect with them.

Community

Connect and network with your peers across other universities, ask questions and share some of your projects progress.

HelpHub

Our super-powered chatbot Bodhi has solved 80% of participants' questions in past terms—but get real human help when needed.

Frequently Asked Questions

When does the program start?

How much does the program cost?

Can I take the Global Career Accelerator without increasing my cost to ASU?

I'm an honors student, do these credits count towards Barrett honors credits?

How does the billing work?

What if I can't register for the classes because I have a registration hold, or adding the program would put me over my credit limit?

When will I see the Global Career Accelerator courses on my ASU schedule?

How many credits can I get for the program?

What are LiveLabs and Video Lessons?

When are LiveLabs?

How will I meet my team?

What equipment do I need?

Do I need to be on campus to take the program?